How Miles & More utilizes Analytics and Business Intelligence to foster Customer and commercial Steering

Code-free, automated machine learning for all “lines of business”, without the expertise of the Data Scientist – how can that be done?

With more than 35 Mio. members Miles & More is the leading frequent flyer and awards programme in Europe and the central customer loyalty platform of Lufthansa Group. Stimulation of customer activity and customer retention is achieved by a relevant network of partners in the air and non-air industry, communication of tailored offers for these partners and attractive status benefits. To better understand member behaviour and commercial impacts Miles & More utilizes analytics signals & systems and makes them available in a business intelligence platform based on Tableau.

In this presentation you will learn how it uses analytics and BI for commercial and customer steering:

– Dos and don’ts during the setup of the BI delivery process

– What are relevant analytics signals and systems at Miles & More

– How tableau is used to identify opportunities for growth and to enable commercial and customer steering

– What is the outlook of the BI development at Miles & More

Steffen Bergmann

Head of Business Intelligence & Data Warehouse
Miles & More


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